40 Best Free Startup Tools for Every Startup Founder in 2024

As a startup founder, there’s tons of amazing startup tools that can either help or hurt you – everything from communication platforms to project management tools, accounting software to marketing platforms, the options seem endless! Each startup tool promises to streamline processes, boost productivity, and lift your startup toward money making success. However, with limited time, budget, and expertise, choosing the right startup tools can make all the difference in how efficiently and effectively your startup operates.

startup tools

Let’s take a look at this curated list of 30 essential startup tools designed to address various needs across different aspects of your business. Whether you’re looking to enhance team collaboration, manage finances, streamline customer support, or optimize marketing efforts, these tools offer invaluable assistance tailored to the unique challenges and opportunities faced by startup founders. By understanding the functionalities and benefits of each tool, you’ll be way more informed to make smart decisions and leverage technology to drive growth and profits in your startup adventure in 2024!!

  1. Trello: As a startup, you can use Trello to organize your projects and tasks visually, track progress, and collaborate seamlessly with your team using boards, lists, and cards.
  2. Google Workspace (Basic plan): Boost productivity with essential tools like Gmail, Google Drive, and Google Docs, which are free for startups, enabling seamless collaboration and document management.
  3. Zoom (Basic plan): Conduct virtual meetings, host webinars, and foster collaboration among your startup team or engage with clients and stakeholders from anywhere with Zoom’s free plan.
  4. HubSpot CRM: Manage your startup’s customer relationships effectively with HubSpot CRM, a free platform designed to help startups organize, track, and nurture leads and customers.
  5. Mailchimp (Free plan): Engage with your audience and grow your startup’s customer base through targeted email marketing campaigns with Mailchimp’s free plan, offering basic features for email marketing automation.
  6. Buffer (Free plan): Manage your startup’s social media presence effectively with Buffer’s free plan, which allows you to schedule posts, analyze performance, and manage up to three social media accounts.
  7. Canva (Free plan): Create stunning visuals for your startup’s marketing materials, presentations, and social media posts with Canva’s free plan, offering a wide range of customizable templates and design tools.
  8. Stripe: Accept payments securely online with Stripe, which charges transaction fees but does not have any monthly or setup fees, making it a cost-effective payment processing solution for startups.
  9. PayPal (Standard plan): Send and receive payments globally with PayPal’s Standard plan, which is free to sign up and only charges transaction fees for payments received.
  10. QuickBooks Online (Self-Employed plan): Keep your startup’s finances in order with QuickBooks Online’s Self-Employed plan, which is free for the first 30 days and then offers affordable pricing for ongoing use, allowing you to track expenses, create invoices, and generate basic financial reports.
  11. GitHub (Free plan): Collaborate on software development projects, track changes, and manage code repositories with GitHub’s free plan, which includes unlimited public repositories and basic collaboration features.
  12. WordPress.com (Free plan): Create and manage your startup’s website or blog with WordPress.com’s free plan, which offers basic website hosting and customization options, making it easy to get started online.
  13. Shopify Lite (Free trial): Launch and sell your startup’s products online with Shopify Lite’s free trial, which allows you to add buy buttons to your existing website or social media profiles and sell products without a full online store.
  14. Google Analytics: Track website traffic, user behavior, and key metrics with Google Analytics, a free tool that provides valuable insights into your startup’s online presence and performance. This is a crucial startup SEO tool to understanding website traffic.
  15. Google Tag Manager: Manage website tags and tracking codes easily with Google Tag Manager, a free tool that helps startups track user behavior and gather valuable data for analytics without the need for manual code changes.
  16. LastPass (Free plan): Securely store and manage passwords for your startup’s accounts and systems with LastPass’s free plan, ensuring data protection and access management for your team.
  17. Google Ads: Reach potential customers with targeted online advertising campaigns using Google Ads, which allows startups to set their own budget and only pay when users click on their ads, making it a cost-effective marketing solution.
  18. Facebook Ads Manager: Run targeted advertising campaigns on Facebook and Instagram with Facebook Ads Manager, which offers powerful targeting options and analytics tools to help startups reach their audience and drive conversions.
  19. LinkedIn Sales Navigator (Free trial): Find and connect with potential leads, engage with decision-makers, and build relationships with prospects using LinkedIn’s Sales Navigator free trial, which offers advanced search and lead generation features for startups looking to grow their sales pipeline.
  20. Zapier (Free plan): Automate repetitive tasks and integrate your favorite apps with Zapier’s free plan, which allows startups to create basic workflows and automate up to 100 tasks per month.
  21. Grammarly (Free plan): Improve the quality of your startup’s written communication with Grammarly’s free plan, which offers basic grammar, spelling, and punctuation checks, as well as suggestions for clarity and style.
  22. Calendly (Free plan): Simplify scheduling for meetings and appointments with Calendly’s free plan, which allows startups to share their availability and let others book time slots online without any hassle.
  23. SurveyMonkey (Free plan): Gather valuable feedback from customers, employees, or stakeholders with SurveyMonkey’s free plan, which offers basic survey creation and data analysis features to help startups make informed decisions.
  24. Google Search Console: Monitor your startup’s website performance and appearance in Google search results with Google Search Console, a free tool that provides insights into your website’s search traffic, indexing status, and more.
  25. Google My Business: Increase your startup’s visibility online and attract local customers with Google My Business, a free tool that allows you to create and manage your business profile on Google Maps and search results.
  26. Google Alerts: Stay informed about mentions of your startup or relevant industry topics with Google Alerts, a free tool that sends email notifications whenever new content matching your specified keywords is published online.
  27. Buffer (Pablo): Create engaging visual content for your startup’s social media posts with Buffer’s Pablo tool, a free image creation tool that offers customizable templates and easy-to-use design features.
  28. Canva (Canva Design School): Learn design skills and techniques to create stunning visuals for your startup with Canva Design School, a free online resource offering tutorials, articles, and design courses.
  29. WordPress.org: Host your startup’s website or blog with WordPress.org, a free and open-source content management system that offers full control over your website’s design, functionality, and customization options.
  30. Google Trends: Explore trending topics and search queries relevant to your startup’s industry with Google Trends, a free tool that provides insights into search interest over time and geographic regions.
  31. YouTube Creator Academy: Learn how to create, grow, and monetize your startup’s YouTube channel with YouTube Creator Academy, a free online resource offering tutorials, tips, and best practices for video content creation.
  32. LinkedIn Learning (One-Month Free Trial): Access thousands of courses and tutorials on business, technology, and creative skills with LinkedIn Learning’s one-month free trial, which offers unlimited access to the platform’s content library.
  33. Hootsuite Academy: Become a social media expert and learn how to leverage social media for your startup’s growth with Hootsuite Academy, a free online resource offering courses, webinars, and certifications in social media marketing.
  34. Discord: Foster real-time communication and collaboration within your startup team with Discord, a free platform that offers voice, video, and text chat features, ideal for remote teams.
  35. Bitrix24: Manage your startup’s projects, tasks, and communication with Bitrix24, a free platform that combines project management, CRM, and collaboration tools in one place.
  36. Zoho Projects: Streamline your startup’s project management processes with Zoho Projects, a free platform that offers basic project planning, task tracking, and collaboration features for small teams.
  37. Microsoft Teams: Collaborate with your startup team using Microsoft Teams, a free platform that offers chat, video conferencing, file sharing, and integration with other Microsoft Office tools.
  38. Freshdesk: Provide excellent customer support to your startup’s customers with Freshdesk, a free helpdesk software that offers ticketing, knowledge base, and automation features to streamline support operations.
  39. Zendesk Sell: Manage your startup’s sales pipeline and track leads with Zendesk Sell, a free CRM software that offers basic contact management, lead tracking, and reporting features.
  40. Google Meet: Host video meetings and virtual events for your startup with Google Meet, a free platform that offers secure and reliable video conferencing for teams of all sizes.
  41. Skype: Connect with your startup team and clients using Skype, a free platform that offers instant messaging, voice, and video calling features, ideal for remote collaboration.
  42. Basecamp: Organize your startup’s projects and tasks with Basecamp, a free platform that offers basic project management, task lists, and file sharing features for small teams.
  43. Notion (Personal plan): Manage your startup’s tasks, notes, and documents with Notion’s free Personal plan, which offers basic features for individuals and small teams.
  44. MailerLite (Free plan): Engage with your startup’s audience through email marketing with MailerLite’s free plan, which offers basic email automation, segmentation, and reporting features.
  45. Hootsuite (Free plan): Manage and schedule your startup’s social media posts with Hootsuite’s free plan, which offers basic social media management features for up to 3 social media profiles.
  46. Keyword.com (Free plan): Keyword.com is a powerful tool for startups, offering easy and accurate monitoring of keyword performance. With the ability to track SEO campaign rankings daily from any location and device, startups can stay informed and optimize their strategies for maximum impact.

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