Startups #nofilter

New York City
Independent since 2015

New York City small business financing

The factor rate is not the cost.

A 1.4 factor rate sounds like 40%. On a nine-month advance with daily remittances, it is closer to 95% APR. New York has made funders show an estimated APR since August 2023. In most states the number never appears on the offer. So we put it on the homepage.

This site covers how small businesses in New York get funded, what each option costs, and what to do if you have already signed something you regret.

Factor rate → true APR



True annualized cost
95.0% APR
Cost of this advance$20,000
Same sum, 12% term loan$2,533

Assumes remittance every business day across the stated term, the standard merchant cash advance structure. APR solved by internal rate of return, then annualized over 260 business days. Estimate only, based on the numbers you enter; your actual cost depends on your contract. Not an offer of financing. Full methodology and worked examples

Looking for financing? Send one short request and a funding partner will tell you what your business may qualify for. No credit check from us, no fee, no obligation.

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  • Publishing since 2015
  • 30+ on-record founder interviews
  • No lender owns this site
  • Every commercial relationship disclosed
What we cover

What’s on the site

Financing is the main subject. The founder interviews go back to 2016, and the New York pages cover the state and city rules.

If you have an advance right now

Read these four, in this order.

If you have already signed, read these in order: first what the contract says, then what it costs, then your options.

  1. 01

    How a merchant cash advance works

    Factor rates, holdback percentages, daily remittance, and why an advance is legally not a loan.

    4 min
  2. 02

    What your advance is costing you

    Put your own numbers in. Compare the advance against a term loan and a line of credit at the same amount.

    Tool
  3. 03

    Confessions of judgment in New York

    Who the 2019 law protects, and how to find the clause in your own agreement.

    6 min
  4. 04

    Getting out of an advance

    What to try first, what costs more, and which offers of help to turn down.

    3 min

Latest from the financing desk

All financing coverage

Financing desk

Full financing coverage

Every financing guide, comparison and calculator on the site, in one place.

On the record

Founder interviews, on the record

Named founders and real companies, interviewed between 2016 and 2019. Two samples:

“Decide early what you’re doing this for. If you’re doing it to become a viable business, then know what you’re getting into.”

Boaz Berkowitz · TalkMarkets ·
Read the interview

“I was very aware how much money I was losing to the exchange points, on average 10 to 12 percent of my exchange… I’ve been off to the races ever since.”

Avi Kugel · uChange ·
Read the interview

Who writes this

One editor, named, reachable.

Shlomo Wiesen, editor

I’ve run Startups #nofilter since 2015, mostly as founder interviews and startup coverage. Financing became the focus because it’s where I kept seeing the same thing: business owners signing merchant cash advances without anyone showing them the real annualized cost first. I’m not a lender or a broker. The site may be paid when a reader sends a financing request through it, and the disclosure page spells that out.

No lender pays for coverage on this site, and no ranking here is for sale.

How we work

Editorial standards.

We show the arithmetic

Every cost claim is reproducible. Where we quote a rate, we say when we checked it and how we calculated it.

We disclose every relationship

We may be paid when you send a financing request through this site and it is referred to a funding partner. The disclosure page describes the arrangement, and it does not change what we write.

We do not promise approvals

No lender can guarantee approval, and any site that says otherwise is selling your details. We do not run those offers.

We correct in public

Corrections are noted at the foot of the article with the date. Nothing is quietly edited away.

From the financing desk

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