Startups #nofilter

New York City
Independent since 2015

New York City small business financing

The factor rate is not the cost.

A 1.4 factor rate sounds like 40%. On a nine-month advance with daily
remittances, it is closer to 95% APR. Nobody in the
merchant cash advance industry puts that number on the term sheet.
We put it on the homepage.

We cover how small businesses in New York actually get funded, who is
lending honestly, and what to do if you have already signed something
you regret.

Factor rate → true APR



True annualised cost
95.0% APR
Cost of this advance$20,000
Same sum, 12% term loan$2,533

Assumes remittance every business day across the stated term, the standard
merchant cash advance structure. APR solved by internal rate of return, then
annualised over 260 business days.
Full methodology and worked examples


  • Publishing since 2015
  • 50+ on-record founder interviews
  • No lender owns this site
  • Every commercial relationship disclosed

What we cover

Three desks.

Financing is the main beat. The interviews and the ecosystem
coverage are how we know who is telling the truth.

If you have an advance right now

Read these four, in this order.

Most people arrive here already in a contract. This is the
sequence that gets you from “what did I sign” to “what are my options.”

  1. 01

    How a merchant cash advance actually works

    Factor rates, holdback percentages, daily remittance, and why an advance
    is legally not a loan.

    14 min
  2. 02

    What yours is really costing you

    Put your own numbers in. Compare the advance against a term loan and a
    line of credit at the same amount.

    Tool
  3. 03

    Confessions of judgment in New York

    What the 2019 reform changed, what it did not, and how to check whether
    one is buried in your agreement.

    11 min
  4. 04

    Getting out of an advance

    Reconciliation rights, renegotiation, consolidation, and the options that
    usually make things worse.

    16 min


Latest from the financing desk

Recent reporting.


On the record

Ten years of founder interviews.

Named founders, real companies, questions they were not
expecting. The archive is the reason we can tell a good lender from a bad one.

“TODO: pull a real sentence from this interview.”

TODO Name · TODO Company ·
Read the interview

“TODO: pull a real sentence from this interview.”

TODO Name · TODO Company ·
Read the interview

Who writes this

One editor, named, reachable.

Shlomo Wiesen, editor

TODO: two or three sentences in the first person. Who you are, how long you
have covered this, and why financing specifically. Say something only you
could say. Generic bios are worth nothing here.

TODO: one sentence on what you do not do. For example: no lender pays for
coverage, and no ranking on this site is for sale.


How we work

Editorial standards.

We show the arithmetic

Every cost claim is reproducible. Where we quote a rate, we say when we
checked it and how we calculated it.

We disclose every relationship

TODO: state plainly whether you receive compensation for referrals, and
from whom. If you refer to a specific lender, name the arrangement.

We do not promise approvals

No lender can guarantee approval, and any site that says otherwise is
selling your details. We do not run those offers.

We correct in public

Corrections are noted at the foot of the article with the date. Nothing is
quietly edited away.




Startup Financial Consulting in New York City