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What Is a Startup? Definition, How Long It Lasts and When It Ends

By Solomon Wiesen, editor. Updated October 2026. Editorial standards | How this site is funded

A startup is a young company built to grow fast, usually funded by outside investors before it earns a profit. Here is the plain definition, how many years the label lasts under official rules, and the signs a company has outgrown it.

The short answer

  • Definition: a young company designed for rapid, scalable growth, usually funded by outside investors.
  • How long: up to 10 years under the EU (2026) and India rules; the US Census counts only the first year.
  • When it ends: $50M run rate, 100+ employees, $500M+ valuation, an IPO or acquisition, or a repeatable model.
  • Survival: about half of new US businesses are gone within 5 years (BLS).

What is a startup?

A startup is a young company built to find a business model that can grow fast and scale well beyond its founders. Three traits separate it from an ordinary new business: it is new (usually under 10 years old), it is built for rapid growth rather than steady local income, and it usually depends on outside capital (angels, venture capital or crowdfunding) to get there, because revenue arrives later than spending.

A bakery that opens next month is a new small business. A company writing software that it hopes to sell to 50,000 bakeries is a startup. The age can be the same; the ambition and the funding model are different.

How long a company counts as a startup, by definition

Maximum company age under each published definition, in years. Most official definitions stop at 10 years; the US Census counts only a firm’s first year.

US Census BureauBusiness Dynamics Statistics
Age 0 only
Eurostat gazellesHigh-growth young firms
Up to 5 yrs
European CommissionRecommendation 2026/720
Under 10 yrs
India DPIITRegular startups
Up to 10 yrs
India DPIITDeep tech, 2026 rules
Up to 20 yrs
Sources: US Census BDS; Commission Recommendation (EU) 2026/720; DPIIT notification of Feb 4, 2026. Chart by StartupsNoFilter.

How long is a company considered a startup?

Short answer: up to about 10 years, and often less. There is no single legal rule in the United States, so the answer depends on who is counting:

  • US Census Bureau: in its Business Dynamics Statistics, a “startup” is a firm in its first year (age 0). Firms aged 1 to 5 are counted as young firms.
  • European Commission (2026): Recommendation (EU) 2026/720 defines an innovative startup as one operating for less than 10 years since registration, with fewer than 100 employees and turnover or balance sheet of EUR 10 million or less.
  • India (DPIIT): up to 10 years from incorporation for regular startups, and up to 20 years for deep tech companies under rules notified on February 4, 2026.
  • Investors and press: age matters less than scale. Most venture investors stop calling a company a startup once it has a proven, repeatable business model, whatever its age.

In practice, if your company is under 5 years old and still looking for product-market fit, everyone will call it a startup. Between years 5 and 10 it depends on growth and size. Past 10 years, few definitions still apply.

When is a company no longer a startup?

A company stops being a startup when it hits any one of these markers:

  • It crosses the 50-100-500 line. Former TechCrunch writer Alex Wilhelm proposed that a company is no longer a startup once it reaches a $50 million forward revenue run rate, 100 or more employees, or a valuation above $500 million.
  • It goes public or is acquired. An IPO or acquisition ends startup status for nearly every definition.
  • It ages out. Under the EU and India rules, the label expires at 10 years (20 for Indian deep tech).
  • It finds a repeatable model. Once sales are predictable and the company is scaling a known playbook rather than searching for one, it has become a growth company.
  • It is profitable and no longer chasing outside capital. A business that funds itself from earnings and grows steadily behaves like a small or mid-size business, whatever it calls itself.

Share of new US businesses still open, by age

Private-sector establishments born in 2013, tracked by the Bureau of Labor Statistics. Half are gone by year five, which is one reason most definitions stop counting around year 5 to 10.

After 1 year
79.6%
After 2 years
68.9%
After 5 years
50.6%
After 10 years
34.7%
Source: BLS, The Economics Daily, 2024. Chart by StartupsNoFilter.

Startup vs small business

Startup Small business
Goal Rapid growth, large market, eventual exit or IPO Steady income, often local
Funding Founders, angels, venture capital, crowdfunding Owner savings, bank and SBA loans, revenue
Profit timing Often years away by design Expected early
Risk High; most fail Moderate
Example A software company selling to thousands of restaurants A single restaurant

The distinction matters for money. Venture investors fund startups; banks and the SBA fund small businesses. If you are not building for venture-scale growth, a startup business loan or an SBA loan is usually the better path than chasing investors.

The stages of a startup

  1. Idea and pre-seed: founders, a prototype, money from savings, friends and family, or angels.
  2. Seed: first customers and the first priced round from angels or seed funds.
  3. Series A and B: product-market fit is proven and venture capital pays to scale sales.
  4. Growth (Series C and later): the company is scaling a known model. By most yardsticks above, it is leaving startup territory.

For real examples, see our list of New York City startups and NYC startups that raised money in 2026.

Where to go next

List

New York City startups

Funded NYC startups by sector and borough.

Funding

Startup business loans

Loans for companies too new for a bank.

Investors

NYC venture capital firms

Who funds New York startups.

Frequently asked questions

How long is a company considered a startup?

Usually up to 10 years. The European Commission (2026) and India set the cap at 10 years from registration (20 for Indian deep tech). The US Census counts a firm as a startup only in its first year. Investors care more about scale than age.

When is a company no longer a startup?

When it reaches a $50 million revenue run rate, 100 employees or a $500 million valuation (the 50-100-500 rule), goes public or is acquired, passes 10 years old, or settles into a repeatable, profitable business model.

Is every new business a startup?

No. A startup is built for fast, scalable growth and usually raises outside capital. A new restaurant or local service business is a small business, even in its first year.

Can a startup be profitable?

Yes, but most are not in their early years because they spend ahead of revenue to grow. Profitability alone does not end startup status, but steady self-funded growth makes a company look more like a small business.

Is a 15-year-old company a startup?

Under most definitions, no. Only India’s 2026 deep tech rule extends to 20 years. A 15-year-old private company that is still scaling is usually called a growth-stage or late-stage company.

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