The 27 Top Fintech Startups in New York City

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nyc fintech

New York City has emerged as a leading HQ for fintech startup innovation in 2024, home to a dazzling ecosystem of NYC startups revolutionizing the financial services industry. As of 2023, NYC hosts over 120 fintech companies, contributing significantly to the city’s economy and employing thousands of professionals.

Contents hide
1 Fintech Startup Stats
2 Tech-y Fintech Startups in Manhattan:
3 5 Flourishing Fintech Startups in Midtown NYC:
4 Where are the NYC Fintech Startups Located in the Big Apple?
5 The 27 Top Fintech Startups in NYC as of 2024:
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Fintech Startup Stats

According to FinTech Global, the sector is expected to grow by 23% annually, driven by investments in technology and consumer demand for innovative financial solutions and startup loans in NYC.

Tech-y Fintech Startups in Manhattan:

Big time fintech startups in NYC include Alloy, headquartered at 505 Fifth Avenue, known for its identity verification solutions. Betterment, located at 8 W 24th St, offers automated investment and retirement planning services. Chainalysis, based at 114 5th Ave, specializes in blockchain analytics, aiding in the detection of cryptocurrency fraud. Gemini, situated at 600 Third Avenue, is a leading cryptocurrency exchange platform.

5 Flourishing Fintech Startups in Midtown NYC:

nyc fintech

Landis at 335 Madison Ave helps renters become homeowners through innovative financing options. Lemonade, on 5 Crosby St, uses AI to provide renters and homeowners insurance.

NYDIG, at 250 Park Ave, focuses on Bitcoin technology and financial services. Petal, located at 26 Broadway, offers alternative credit scoring and credit cards.

Stash, at 500 7th Ave, combines banking, investing, and financial advice in one app. Yieldstreet, based at 300 Park Ave, democratizes access to alternative investments.

Where are the NYC Fintech Startups Located in the Big Apple?

These Big Apple startups are strategically located across prominent areas of NYC, such as Midtown, Soho, and the Financial District, reflecting the city’s role as a global financial center. Their innovative approaches are transforming traditional financial services, offering enhanced security, accessibility, and efficiency to consumers and businesses alike. As the fintech sector continues to grow, NYC’s startups are set to lead the way in shaping the future of finance.

Top fintech startups

The 27 Top Fintech Startups in NYC as of 2024:

  1. Betterment
    1. Address: 8 W 24th St, New York, NY 10010
    2. LinkedIn: Betterment
    3. Summary: Betterment is an online financial advisor and investment platform that provides automated, goal-based investing services.
  2. Stash
    1. Address: 500 7th Ave, New York, NY 10018
    2. LinkedIn: Stash
    3. Summary: Stash offers personal finance and investment services designed to make investing accessible to everyone, providing easy-to-use tools and educational content.
  3. Plaid
    1. Address: 44 Montgomery St, San Francisco, CA 94104 (Note: Plaid has a significant presence in NYC as well)
    2. LinkedIn: Plaid
    3. Summary: Plaid is a data network that powers the fintech tools millions of consumers rely on to live healthier financial lives. It connects applications to users’ bank accounts.
  4. OnDeck
    1. Address: 1400 Broadway, New York, NY 10018
    2. LinkedIn: OnDeck
    3. Summary: OnDeck provides small business loans online, offering a fast, easy, and trustworthy way to get funding for small businesses.
  5. Current
    1. Address: 45 W 34th St, New York, NY 10001
    2. LinkedIn: Current
    3. Summary: Current is a mobile banking platform that offers a modern banking experience with features like faster direct deposits, budgeting tools, and fee-free overdraft.
  6. Chainalysis
    1. Address: 114 5th Ave, New York, NY 10011
    2. LinkedIn: Chainalysis
    3. Summary: Chainalysis provides blockchain data and analysis to government agencies, exchanges, and financial institutions to combat fraud and illicit activity.
  7. Petal
    1. Address: 42 W 24th St, New York, NY 10010
    2. LinkedIn: Petal
    3. Summary: Petal offers credit cards that use modern technology to help people build credit, providing a no-fee, straightforward approach to managing personal finances.
    4. Lili
      1. Address: 247 W 37th St, New York, NY 10018
      2. LinkedIn: Lili
      3. Summary: Lili offers a mobile banking app tailored for freelancers and small business owners, providing tools for managing finances and tax preparation.
    5. Capchase
      1. Address: 222 Broadway, New York, NY 10038
      2. LinkedIn: Capchase
      3. Summary: Capchase provides non-dilutive capital to startups through recurring revenue financing, enabling founders to control their fundraising timelines.
    6. Clear Street
      1. Address: 4 World Trade Center, 150 Greenwich St, New York, NY 10007
      2. LinkedIn: Clear Street
      3. Summary: Clear Street offers a cloud-native prime brokerage platform that simplifies online trading and investment services.
    7. NYDIG
      1. Address: 250 Park Ave, New York, NY 10177
      2. LinkedIn: NYDIG
      3. Summary: NYDIG provides a comprehensive suite of Bitcoin-related financial services, including brokerage, asset management, and mining.
    8. January
      1. Address: 335 Madison Ave, New York, NY 10017
      2. LinkedIn: January
      3. Summary: January revolutionizes debt collection by using data-driven approaches to facilitate secure and transparent resolutions between creditors and borrowers.
    9. Attune
      1. Address: 40 Exchange Pl, New York, NY 10005
      2. LinkedIn: Attune
      3. Summary: Attune simplifies the insurance process for small business owners by offering quick and easy coverage through an intuitive online platform.
    10. Landis
      1. Address: 335 Madison Ave, New York, NY 10017
      2. LinkedIn: Landis
      3. Summary: Landis helps renters transition to homeownership by purchasing properties and renting them out, with rental payments contributing to a down payment for eventual purchase.
    11. Teampay
      1. Address: 335 Madison Ave, New York, NY 10017
      2. LinkedIn: Teampay
      3. Summary: Teampay offers a spend management platform that streamlines purchasing processes for finance teams in high-growth companies.
    12. Petal
      1. Address: 26 Broadway, New York, NY 10004
      2. LinkedIn: Petal
      3. Summary: Petal uses machine learning to offer credit cards with higher limits by analyzing customers’ complete financial records rather than just their credit scores.
    13. DailyPay
      1. Address: 55 Broad St, New York, NY 10004
      2. LinkedIn: DailyPay
      3. Summary: DailyPay provides employees with on-demand access to their earned wages, eliminating the stress of paycheck timing.
    14. Zip
      1. Address: 625 Broadway, New York, NY 10012
      2. LinkedIn: Zip
      3. Summary: Zip offers a buy now, pay later service that allows consumers to split payments into four interest-free installments, making online shopping more accessible.
    15. Koyfin
      1. Address: 300 Park Ave, New York, NY 10022
      2. LinkedIn: Koyfin
      3. Summary: Koyfin democratizes access to sophisticated investment research tools, making them affordable for average investors.
    16. IFundWomen
      1. Address: 335 Madison Ave, New York, NY 10017
      2. LinkedIn: IFundWomen
      3. Summary: IFundWomen empowers female entrepreneurs by connecting them with investors and resources to help grow their businesses.
    17. Status Money
      1. Address: 335 Madison Ave, New York, NY 10017
      2. LinkedIn: Status Money
      3. Summary: Status Money is a social finance app that allows users to compare their finances with peers, seek advice, and earn rewards for engaging with targeted offers.
    18. Alloy
      1. Location: 505 Fifth Avenue, New York, NY 10017
      2. LinkedIn: Alloy
      3. Summary: Alloy provides identity verification and fraud prevention solutions, helping financial institutions manage customer onboarding and compliance efficiently.
    19. Betterment
      1. Location: 8 W 24th St, New York, NY 10010
      2. LinkedIn: Betterment
      3. Summary: Betterment is an online financial advisor offering automated investment management and retirement planning services, focused on helping users optimize their financial future.
    20. Chainalysis
      1. Location: 114 5th Ave, New York, NY 10011
      2. LinkedIn: Chainalysis
      3. Summary: Chainalysis provides blockchain data and analysis to government agencies, exchanges, and financial institutions to detect and prevent cryptocurrency fraud and money laundering.
    21. Gemini
      1. Location: 600 Third Avenue, New York, NY 10016
      2. LinkedIn: Gemini
      3. Summary: Gemini is a cryptocurrency exchange and custodian that allows customers to buy, sell, and store digital assets, offering a secure and regulated environment for crypto trading.
    22. Landis
      1. Location: 335 Madison Ave, New York, NY 10017
      2. LinkedIn: Landis
      3. Summary: Landis helps renters transition to homeownership by purchasing homes on their behalf and allowing them to rent while they save for a down payment and improve their credit.
    23. Lemonade
      1. Location: 5 Crosby St, New York, NY 10013
      2. LinkedIn: Lemonade
      3. Summary: Lemonade is a digital insurance company that uses artificial intelligence and behavioral economics to offer renters, homeowners, and pet health insurance, with a focus on transparency and social good.
    24. NYDIG
      1. Location: 250 Park Ave, New York, NY 10177
      2. LinkedIn: NYDIG
      3. Summary: NYDIG provides Bitcoin technology and financial services, including asset management, brokerage, and treasury solutions, aimed at helping institutional clients integrate Bitcoin into their operations.
    25. Petal
      1. Location: 26 Broadway, New York, NY 10004
      2. LinkedIn: Petal
      3. Summary: Petal offers Visa credit cards with higher limits by using machine learning to analyze a customer’s full financial picture instead of just their credit score, making credit more accessible.
    26. Stash
      1. Location: 500 7th Ave, New York, NY 10018
      2. LinkedIn: Stash
      3. Summary: Stash is a personal finance app that combines banking, investing, and advice, providing tools and educational content to help users manage their finances and grow their wealth.
    27. Yieldstreet
      1. Location: 300 Park Ave, New York, NY 10022
      2. LinkedIn: Yieldstreet
      3. Summary: Yieldstreet is an alternative investment platform offering access to asset classes such as real estate, art, and marine finance, aiming to democratize investing by providing opportunities typically reserved for institutions.
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